Hello, I’m happy you found Alpenglow.

Michelle is a sustainable tourism champion, strategist and writer. She relocated to the Okanagan in 2022, bringing with her a passion for community along with a strong background in tourism, strategic planning, and business development. As general manager of the Whistler Chamber of Commerce, Michelle drove strategy and collaboration that elevated the resort economy and fostered business resilience. In 2020 Michelle earned a certificate in Sustainable Tourism from the Global Sustainable Tourism Council, deepening her ability to bring a triple bottom line lens to both the visitor economy and the broader business community. 

Before joining the chamber world, Michelle studied communications and culture at the University of Calgary and began her career working on the bid for the Vancouver 2010 Olympic and Paralympic Games. She then worked with world class hospitality brands including Predator Ridge Resort, OPUS Hotels, The Dorchester Hotel in London, England and Pinnacle International. Michelle is an enthusiastic writer, penning a bi-weekly business column, THE BIG IDEA, for the Whistler Question newspaper for many years. She currently serves as past chair of the board for Arts Whistler, an inspired organisation that integrates arts into the fabric of the Whistler community. When not writing and championing regenerative tourism, she can be found enjoying the great outdoors, usually on her paddleboard or skis, depending if the season brings sun or snow.